The Inclusive Language Field Guide

6 Simple Principles for Avoiding Painful Mistakes and Communicating Respectfully

The book that helps you do better.

Just a single word can have a profound effect on the world around you.

Inclusive language can make people feel seen, respected, and valued, while problematic language can make people feel disrespected, misjudged, or erased.


A new way to navigate inclusive language.

It can be hard to figure out the right thing to say. Language can feel like a minefield, and many people are afraid of making embarrassing mistakes or getting “cancelled.” Worried about sounding outdated or out of touch. Or concerned that they're not being as respectful and welcoming as they want to be.

But it’s not as complicated as it might seem. Linguistic anthropologist Suzanne Wertheim offers 6 common-sense principles to guide all kinds of communication with all kinds of people:

  1. Reflect reality

  2. Show respect

  3. Draw people in

  4. Incorporate other perspectives

  5. Prevent erasure

  6. Recognize pain points.

For each principle, the book offers 5 “quick wins” and 3 exercises that let you start practicing new inclusive language skills right away.

Upgrade language in all kinds of business relationships, like between a company and client, manager and report, recruiter and potential employee, or salesperson and prospect. You can also improve communication in more personal relationships, like between co-workers, friends, family members, and romantic partners.

You’ll read about topics like pronouns (beyond just “they/ them”), how to avoid problematic language like “Oriental” and “master bedroom,” and why “you guys” is not as inclusive as many people think.

By the end of the book, you’ll have a new set of inclusive language skills. What’s more, you’ll also have a foundational toolkit that lets you evaluate what is and isn’t inclusive language on your own.

Bulk purchases get you all kinds of discounts. First, you get a discount on the book itself. Second, if you order by December 31, 2023, you get real discounts on inclusive language keynotes and workshops by Dr. Wertheim. Email us to learn more!

“The ultimate roadmap to welcoming, including, and honoring everyone we encounter with the power of inclusive language. So, stop walking on eggshells around colleagues, ramp up your ILQ (inclusive language intelligence), and start drawing people in instead of making them feel erased.”

W. Brad Johnson PhD, Professor, United States Naval Academy, coauthor of Good Guys: How Men Can Be Better Allies for Women in the Workplace

Endorsements

“Suzanne Wertheim’s clear and straightforward book goes beyond flat dos and don’ts. Instead, she gives us the keys to why and how words and phrases we may have grown up using can wound and exclude people we want to welcome.”

- Cindy Cohn, Executive Director, Electronic Frontier Foundation

“Businesses want to be more inclusive, and language is key.  This book provides a step-by-step guide anyone can use to harness the power of language and communicate more respectfully.”

- Jonah Berger, Wharton Professor and Bestselling Author of Contagious, The Catalyst, and Magic Words

“This is much more than a book on inclusive language. This is a people-leader book. I honestly believe this should be required reading for anyone who has the responsibility of holding authority over others.” 

- Cynthia Overton, PhD, Senior Director of Tech Workplace Initiatives, Kapor Center

“A new, important, and genuinely useful resource for human resources professionals. Because your words at work will always matter, it’s never too late to strengthen your relationships with colleagues and clients through inclusive language. This is a must-read!”

- Brandon Wheatley, Employment Law Attorney and HR Leader